A one-star review appeared on Amazon at 6am. By noon it had 47 "helpful" votes. Your team didn't see it until 3pm. By then, the damage was done — a screenshot was circulating on Reddit and your product page conversion rate had dropped 15%.
Speed matters in review management. The brands that respond fast control the narrative. The brands that respond slow become the narrative. And when you're selling supplements, every negative review is a potential compliance event. "This gave me stomach cramps" isn't just bad PR. It's an adverse event report that needs to be documented and escalated.
A Clawctl agent monitors reviews across every channel. Amazon. Your DTC site. Yotpo. Judge.me. TrustPilot. Whatever you use. The agent connects through MCP tools and pulls new reviews as they appear. Not once a day. Continuously.
Benefits: SOUL.md defines brand voice, response guidelines, and compliance triggers — consistent responses across every platform, MCP tools connect to Amazon, Yotpo, Judge.me, TrustPilot, and your DTC review system for continuous monitoring, Approval gates route negative reviews and adverse event mentions to your team before any response is posted, Audit trail logs every review, response, escalation, and sentiment score — exportable for compliance and reporting, Kill switch stops the agent in one click. API keys encrypted with AES-256-GCM. Review data stays in your container.