An FDA warning letter arrived on a Tuesday morning. The violation? A product listing on Amazon that said your ashwagandha "treats anxiety." Nobody on your team wrote that. A contractor updated the listing three months ago and nobody reviewed it.
Three months. Sitting on Amazon. Visible to regulators. Violating FDA rules.
This is how supplement brands get burned. Not by intentional violations. By the claims that slip through. The email subject line a junior marketer wrote at 5pm on a Friday. The influencer caption your team didn't catch. The product description a contractor updated without compliance review. Small mistakes with six-figure consequences.
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