You have a listing appointment Thursday at 4pm. You need a CMA. It's Wednesday night and you haven't started.
So you log into the MLS. Search for sold comps within half a mile. Filter by beds, baths, square footage. Find 8 possibilities. Open each one. Compare condition. Adjust for the pool. Adjust for the updated kitchen. Adjust for the busy street. Enter it all into a spreadsheet.
Two hours later, you have a CMA that's decent. Not great. You didn't have time to analyze days-on-market trends or price per square foot patterns across the neighborhood. The seller is going to ask about both.
Benefits: Comps pulled from your MLS via MCP in minutes — sold and active data with automatic adjustments, Every comp and adjustment goes through your Clawctl approval queue. You override anything that doesn't match local expertise., SOUL-defined CMA methodology — search radius, lookback period, adjustment priorities, pricing philosophy, Professional branded reports with price trends, DOM analysis, and data-driven pricing recommendations, Every CMA logged in the audit trail. When sellers question pricing later, the data trail is there.