It's the last day of the month. You have 12 client reports due. Each one takes 4 hours. That's 48 hours of pulling data from Ads Manager, cross-referencing with Google Analytics, formatting spreadsheets, and writing "insights" that are really just descriptions of what the numbers show.
Your media buyers should be optimizing campaigns. Instead, they're building pivot tables.
Clients don't want spreadsheets anyway. They want to know three things: what happened, why it happened, and what you're doing about it. A wall of numbers doesn't answer any of those questions.
Benefits: Reports written in plain English with analysis — not data dumps. The agent connects to Meta, GA, and CRM via MCP tools., Per-client SOUL configs define KPIs, detail level, and report tone. Each client gets the format they want., Every report goes through your Clawctl approval queue before delivery. Add your commentary, then send., Tenant isolation ensures one client's data never leaks into another client's report. All credentials encrypted., Full audit trail of every data pull and insight generated. Dispute a number? Show them exactly where it came from.