Your client's CPA doubled at 11pm on a Tuesday. A competing ad set started cannibalizing the winner. By morning, $2,800 was gone. Nobody caught it because nobody was watching.
This happens every week across your client portfolio. You manage 15 accounts. Each has dozens of campaigns, hundreds of ad sets. Performance shifts by the hour. A creative goes stale. An audience gets saturated. A bid strategy misfires. The damage compounds while your team sleeps.
You can't hire someone to stare at Ads Manager 24/7 for every account. And Meta's built-in automation doesn't know your client's CPA target or ROAS floor. It optimizes for Meta's goals, not yours.
Benefits: 24/7 monitoring across every client account — the agent connects to Meta's Marketing API via MCP and catches problems while you sleep, Per-client SOUL configs define CPA targets, ROAS floors, and optimization rules. Each client gets their own strategy., Budget changes above your threshold land in the Clawctl approval queue. One click to approve or reject., Every bid change, pause, and budget shift logged in the audit trail with reasoning. Show clients exactly what happened., Kill switch per agent. If something goes wrong, one click stops it. All credentials encrypted with AES-256-GCM.